Methodology
How Signal Harbor measures AI visibility.
AI answers change over time, so a single screenshot is not enough. We run structured, repeated measurements, classify the sources shaping answers, verify claims, and translate findings into a practical plan.
How it works
Seven steps, repeated over time.
- 1
Define the buyer prompt universe
Prompt sets built around category, comparison, alternative, local, and objection questions.
- 2
Run repeated measurements
Test across selected AI systems over a window to observe patterns, not isolated outputs.
- 3
Extract mentions and citations
Capture whether you appear, which competitors appear, which domains are cited, and what the answer claims.
- 4
Classify source types
Group sources into owned, earned, reviews, directories, social, partner, competitor, or unknown.
- 5
Score visibility and influence
Separate basic presence from answer influence.
- 6
Verify claims
Flag unsupported, outdated, or incorrect AI statements for correction.
- 7
Translate findings into actions
Content, source, schema, and messaging fixes tied to observed gaps.
Measurement
Clear metrics, tied to action.
We report the signals that influence AI answer visibility in terms executives can act on. The values below are sample data for illustration, not client results.
AI visibility score
Illustrative trend across repeated re-audits.
AI visibility is measurable and influenceable, not fully controllable. Results vary by model, prompt wording, location, source availability, and time.
Deliverables
A stack of executive-ready artifacts.
Built for decisions and execution, with every finding tied to the prompts and sources behind it. Previews below use sample data.
Executive Scorecard
Prompt Performance Matrix
AI Answer Evidence Packet
Citation Map
Accuracy / Hallucination Register
Content Gap Plan
Vendor Accountability Notes
Prioritized Action Roadmap
The research behind the method.
See the external references that inform how we test and measure, read the plain-language guide to AI visibility, or review what the full audit covers.